What’s in a name? Memories and the chance for a brand to invoke a feeling from a day gone by. Are they hoping memories will influence your purchases?
“Its name is A110, reflecting the timeless principles of compact size, light weight and agility that made the success of the âBerlinetteâ.”
We don’t know much, but have been told it will be a 2 seater sports car and feature a full aluminium platform and upper body for optimum weight saving and agility. Key specifications will be announced during Alpineâs press conference at the Geneva International Motor Show.
Will another wee 2 lightweight 2 seater fit in with the Scottish motoring community? I suppose price and capability will have a major factor. Does it look like something familiar? Or has the name already got you hooked?
Alpine will be at the Geneva International Motor Show, Hall 4. So add this to the list of cars you might want to see if you’re over there.
